Hi to everyone and thanks for being patient with us, this blog has become lost in the mist this year, what with the recession biting and general work load increasing to compensate.
It's August already and this is the 1st update of the year, so here we go with a pre-pay-as-you-go.co.uk update!
The main website www.pre-pay-as-you-go.co.uk was given what we considered to be a major overhaul in the early 2nd quarter with the home page and network pages having the addition of rotating banners placed above the available handsets.
The banners where designed in house using PhotoShop Cs4 using 2 adds per network pages and 1 for each network on the home page. This was acheived using animated gifs, and before you think why! Here's the reason,
On starting the banner creation we had 2 clear options 1 create them with flash, 2 create them as animated gifs now neither are ideal but as we predominantly receive new visitors via Google serps we decided to stick with the gifts so good file names and descriptive Alt tags could be used to aid in seo matters.
Obviously there are down sides to using gifs, which are, they are resource heavy and are less interactive than modern flash, but as we pointed out the pros outweighed the cons. So your wondering all the above was a while ago, so did the banner addition have any effect on sales or bounce rates?
Well that's not an easy question to answer as other less obvious tinkering went on with the site to improve load times, and as such I'm not prepared to tell you right now until I've finished telling you about the other updates, which will he in part 2
Sunday, 1 August 2010
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